
An Alaska Airlines executive expresses confidence in retaining loyal customers despite Delta's competition on new long-haul routes. The airline emphasizes its established reputation for excellent customer service, a strong loyalty program, and a focus on West Coast routes. They believe these factors, combined with a commitment to maintaining competitive pricing and a positive travel experience, will encourage their customer base to continue choosing Alaska, even with Delta's expansion into their territory. This confidence hinges on the value Alaska places on customer relationships and its established presence in the region.
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